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SaaS
Software businesses, SaaS products and industry news.
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- Blog – Business of Software Read
Product strategy is about saying NO
I rewatched this talk today. Des Traynor, Intercom, Fin and now Salesforce. Here he shares his thesis on product strategy in 7 minutes and 30 seconds. In short, companies start simple, then, ‘evolve. Astonishing how relevant this is today, if not more so. AI makes it far too easy to do too much stuff. See
- Brand & Capture Read
System-to-System Integrations: Designing a Connected MarTech Ecosystem
System-to-system integrations are automated connections between two or more software platforms that let data move between them without anyone copying, pasting or exporting a thing. Most B2B marketing and sales teams already have plenty of them. The real question is whether yours were designed or just piled up over time as an afterthought.
- SaaS Mag Read
SaaS Sales Compensation Shifts to Retained Revenue
AE plans are moving from bookings to net revenue. What ICONIQ, SaaS Capital and Benchmarkit data says about SaaS sales compensation design in 2026.
Thinking in Systems, Shipping in Loops
AI has removed the typing from software engineering & left the system design. DHH told Rails World that writing code by hand is no longer economically productive ; Artemis engineers merged 16 pull requests per day by August, & Lauren Tan ships 2,000 a month. The craft of fitting code together by hand is over ; what remains is designing the loop that decides whether the output is right. Donella Meadows's three properties of great system design, resilience, self-organization & hierarchy, describe how those loops are built.
The ABM Research Step That Turns Cold Conversations Warm
Account-based marketing usually starts the same way: build the target account list, load a sequence into the outreach platform, and start emailing. It's a proven motion, and for a lot of teams it works well enough that nobody questions it.
The Most Important Market in AI is the Middle
AI prices are collapsing, but the competition is not at the frontier. Anthropic held the Opus line at $5 & $25 across five releases while OpenAI cut Luna 80% then 50% again, & open models now run a majority of token volume at an 86% discount to closed models. The most capable model, Fable 5.1, commanded only 3.7% of gateway spending in its first twelve days. Demand is a normal distribution with a fat middle, & as intelligence per dollar explodes the tokens may shift to commodity.
Hiring a B2C Marketer for Your B2B SaaS Company Is a Good Idea. Skipping the Systems Training Isn’t
B2C marketers bring exactly what most B2B SaaS teams lack: systems thinking. Here’s why they still stall, and what onboarding gets wrong.
- SaaS Mag Read
SaaS Accessibility Compliance Is Now a Deal Gate
83% of enterprise buyers now demand documented accessibility proof before they purchase. Why 2026’s deadline extensions did not slow SaaS deals down.
AI Comes for the If Statement
Machine-native models replace human-facing text generation with zero-token typed execution, cutting inference costs by orders of magnitude for basic programming primitives.
- How To Buy SaaS Read
A Small Business Risk Management Checklist Every SaaS Founder Should Run Before Closing A Deal
SaaS is an incredibly profitable industry to be in, provided you can get your foot in the door, meet your deliverables, and keep clients happy. Still, rushing into agreements with clients is something so many new business owners do in the interests of securing business, but it’s a major risk if you don’t understand exactly what burdens you’re taking on, and under what conditions.
- Brand & Capture Read
UNBOUND 26: Spotlight Recap
UNBOUND 2026 is in full swing in HubSpot’s native Boston, Mass., and thousands of attendees from around the world gathered to learn about the now and near future of the HubSpot ecosystem. Kuno Creative’s Jeremy Ball and Brad Garverick are in attendance, getting a firsthand look at the newest developments and meeting with some of our clients.
- New Breed Blog Read
State of HubSpot 2026 Recap: How The Best Do It Different
At UNBOUND 2026, New Breed unveiled the latest edition of our State of HubSpot research, examining how organizations are adapting to a go-to-market environment that is becoming more sophisticated and more difficult to coordinate.
- Saas.group Read
The SaaS guide to building an AEO strategy
Most SaaS teams monitor AEO instead of doing it. Five steps to get answer engines citing you, in the order that works.
- Blog – Business of Software Read
The Team Bridge Nobody Talks About
I joined BoS at exactly the wrong moment, which turned out to be the right one for understanding this particular problem.
- Blog – Business of Software Read
The Team Bridge Nobody Talks About
I joined BoS at exactly the wrong moment, which turned out to be the right one for understanding this particular problem. Jann was on maternity leave. Mark was buried in conference prep. The person who had my role before me had one week left. No drive with everything sorted in it. No map of how
- Blog – Business of Software Read
Governance by Default. How to Trust AI in Your Business
My first reaction to AI agents wasn’t excitement. It was the specific fear of watching something capable make a decision I hadn’t approved. That fear turned out to be the useful part. Left to itself, an AI will happily pull you down a rabbit hole for four hours and act like that was a sensible
- Blog – Business of Software Read
Governance by Default. How to Trust AI in Your Business
My first reaction to AI agents wasn’t excitement. It was the specific fear of watching something capable make a decision I hadn’t approved.
The Harness Margin Opportunity
A UC Berkeley study finds the harness sets the price of an answer : GPT-5.6 Sol costs 71% less on Pi than on Claude Code, the same model returning the same result, & none of the 42 harness comparisons shows a statistically significant quality difference. Two startups bidding on the same $250k contract earn 38% & 75% gross margins depending on what they built around the model, & the cheaper one pays back its sales cost in half the time.
- Kellblog Read
The Market Segment Analysis Chart
Most segment-strategy discussions involve seas of numbers scattered across slides, spreadsheets, and dashboards. Here’s a simple chart that puts the relevant data in one place so you can spend less time reconciling numbers and more time deciding where to invest, what to fix, and when to get out.
- SaaS Mag Read
SaaS Professional Services Revenue: The 2026 Decision
Veeva has the highest subscription margin of four software giants and the lowest total margin. Inside the SaaS professional services revenue decision.
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